A new initiative for SMEs introduced under the SIRIM-Fraunhofer 2.0 programme. Frugal Innovation is an approach to design fit-for-purpose products or services targeting cost-sensitive customer groups. Considering the current situation of COVID-19 outbreak, many companies intend to provide affordable quality products which are suitable for current and new markets.
This awareness programme will provide an introduction and basic understanding of Frugal Innovation. Participants will also gain inspiration from Frugal Innovation case studies and explore the issues that drive the need to think afresh about innovation approach.